Terms of Use

1. Who we are

Asiden is operated by Asiden Labs Ltd, registered in England and Wales under company number 17312549, with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Contact: [email protected]

2. Eligibility: adults only

You must be at least 18 years old and legally capable of entering a contract to buy or use Asiden. The app uses age self-certification and is not designed for children. Do not allow a person under 18 to use your licence or managed cloud entitlement.

You may use the consumer Service only for yourself. If you want to use Asiden for a business, organisation, research study or public deployment, contact us for separate terms.

3. What Asiden is

Asiden is an AI desktop companion. It can use local or optional managed cloud AI models to generate conversation, speech and other features. Your companion is software, not a person, and does not have consciousness, feelings or independent needs.

Asiden is not a therapist, medical professional, emergency service, financial adviser or legal adviser. Generated content can be inaccurate, incomplete, inappropriate or unexpected. You are responsible for checking information before relying on it and for decisions you make using it. For information about crisis safeguards and urgent support, read the Safety and Crisis Protocol.

4. Early Access

Asiden may be labelled Early Access while it is still developing. Early-access software can contain bugs, change significantly, perform differently on different hardware, or occasionally lose settings or local data. Features, models, voices, companion behaviour, pricing and limits may change as the product develops.

We will not use “Early Access” to remove a mandatory consumer right. Please report problems to [email protected] and keep your own backups of local information you would be upset to lose.

5. Licence we grant you

Subject to these Terms and payment of any applicable price, we grant you a limited, personal, non-exclusive, non-transferable and revocable licence to install and use the consumer app on the number of devices allowed by your purchase.

You must not, except where applicable law expressly permits it:

• copy, resell, sublicense, rent or commercially exploit the app or managed service;
• share, publish or sell a licence key or give another person access through it;
• extract or redistribute our avatars, voices, artwork, animations, prompts, personality definitions or other supplied assets;
• bypass feature gates, metering, safety controls, licence checks or technical restrictions;
• reverse engineer, decompile or attempt to discover non-public source code, model-routing logic or security secrets;
• scrape or use the Service to create a competing dataset, model, persona system or service; or
• remove copyright, trade mark, attribution or licence notices.

Rights you have under open-source or third-party licences are not restricted by this section. Applicable third-party notices are provided with the app.

6. Our intellectual property

The Service and the Asiden name, logo, code, interface, default companions, supplied artwork, voices, animations and other assets are owned by Asiden Labs Ltd or its licensors. These Terms give you permission to use them within the Service; they do not transfer ownership.

Local and cloud AI models may be supplied by third parties under their own licences and acceptable-use rules. The in-app Credits information identifies relevant components. You must comply with restrictions that apply to your use of a third-party model or service.

If you send us product feedback, you allow us to use it without payment or attribution. This does not give us ownership of your private conversations or imported content.

7. Your content, imports and custom personas

You retain any rights you already have in text, images, recordings, character files, names and other content you add to Asiden (Your Content). You give us only the limited permission needed to process Your Content when you deliberately use a managed service. Local-only content is not licensed to us merely because it is stored by the app.

You are responsible for Your Content and must have the rights and permissions needed to use it. In particular, you must not:

• import or create unlawful content;
• use a real person's identity, likeness or voice without the permission required by law;
• use a protected character, artwork or recording in a way that infringes another person's rights;
• create sexual content depicting or appearing to depict a person under 18;
• create non-consensual intimate or sexualised depictions of a real person; or
• use the Service for impersonation, fraud, harassment, exploitation or abuse.

A custom persona name or description does not give you intellectual-property rights in a real person or protected fictional character. We may block content or disable features where reasonably necessary to comply with law, provider rules or safety duties.

8. Voice cloning and mature content

If a voice-cloning feature is available, you may clone or synthesise only your own voice or a voice whose owner has given clear, informed permission for that use. You must not use a cloned voice to deceive, defraud, harass or impersonate someone, or to imply endorsement they have not given.

Some optional models or custom personas may produce mature content. You remain responsible for using the Service lawfully and privately. Safety controls, provider rules and the prohibitions in these Terms apply regardless of persona or model.

9. Local and managed cloud processing

When you use a local model, conversation generation and local memory stay on your computer. Local performance depends on your hardware, installed models and settings.

When you deliberately select managed cloud chat, voice or vision, the information needed for that request leaves your device over encrypted connections and is processed by our proxy and the selected provider route. The app identifies the cloud route. Our proxy is designed not to persist prompt or reply content in its service database, but it must receive the request to relay it; managed cloud processing is not end-to-end encrypted. Providers can have their own retention, safety and acceptable-use rules.

The Privacy Notice explains the current providers, information sent, retention and your choices. If you do not want conversation or screen content sent to a cloud provider, use local chat, local voice and local vision.

If you add your own third-party API key, you are that provider's customer. Its charges, terms and privacy practices apply directly to you. We are not responsible for your separate provider charges.

10. Acceptable use and safety

You must not use the Service to generate, facilitate, store or distribute content or activity that:

• is unlawful, fraudulent, deceptive, defamatory or infringes another person's rights;
• sexually exploits or endangers a child;
• gives instructions intended to cause suicide, self-harm or serious physical injury;
• facilitates terrorism, violent wrongdoing, weapons misuse or criminal activity;
• contains malware, credential theft, unauthorised access or service disruption;
• targets another person with harassment, stalking, threats or non-consensual sexual content;
• bypasses or tests safety restrictions for the purpose of causing harm; or
• abuses managed infrastructure, automated access, rate limits, Sparks or payment systems.

Do not treat Asiden as your only source of emotional support or as a substitute for human relationships and professional care. The companion must not ask you to isolate yourself, claim that you owe it loyalty, or discourage you from seeking real help. Report a harmful response to [email protected].

11. Purchases, subscriptions, licence keys and Sparks

Checkout is provided by Polar, our Merchant of Record. Before payment, checkout will display the product, total price, billing period where relevant, included entitlement and renewal terms. Polar handles payment details, tax, invoices and the payment transaction under its own terms.

Licence keys

Your licence key controls access. Keep it confidential. A key may be activated only on the device allowance shown at purchase. We may suspend a key that is leaked, resold, charged back or used to abuse the Service, and may reissue a key on reasonable proof of purchase.

Subscriptions

Plus, Premium or another cloud plan may renew automatically for the period shown at checkout until cancelled. You authorise the recurring charge shown at checkout. You can cancel through the Polar customer portal linked from your receipt or the app. Cancellation stops the next renewal; it does not normally end access before the current paid period expires.

Sparks

Sparks are a limited, non-transferable licence to use metered managed cloud features. They are not money, cannot be resold or transferred, and have no cash value outside any refund right described below.

The Spark cost of a request varies by model, input/output size or voice length. A displayed pre-request amount may be an estimate; the service-side meter records actual use. A request can reserve Sparks while it is in progress and settle them when it completes. The Service uses an opaque request identifier to prevent the same paid request being charged twice.

Monthly Sparks included with a plan reset at the end of the billing period and do not roll over unless checkout expressly says otherwise. Separately purchased Spark packs are kept on the licence balance, but managed cloud use requires an active eligible plan. If a subscription ends, purchased Sparks remain recorded and become usable again if an eligible plan is later activated.

Sparks do not guarantee availability of a particular model. Providers can be unavailable, models can be retired, and we may rate-limit or pause a cloud route to protect customers, security or service costs. The app should tell you when a managed request is unavailable; it will not silently send the request to a different provider.

12. Cancellations and refunds

Your 14-day cancellation right

If you are a UK or EU consumer buying online, you normally have 14 days to cancel a distance contract. Digital content can be supplied during that period only after you expressly request immediate supply and acknowledge that the statutory cancellation right is lost once supply begins. Where Asiden is supplied immediately, checkout will ask for that request and acknowledgement before access is delivered and the confirmation will be provided in a durable form.

If immediate-supply consent and acknowledgement were not validly obtained, or if mandatory law gives you a different right, that law applies despite these Terms.

Cancelling a subscription

You may cancel an auto-renewing subscription at any time in the Polar customer portal. Cancellation stops future renewal. You normally retain the paid tier until the end of the current billing period, and part-used periods are not automatically refunded unless required by law or we agree otherwise.

Requesting a refund

Refunds are not self-service in the customer portal. Email [email protected] from the purchase email and include the order or receipt number. We issue approved refunds through Polar to the original payment method.

For a separately purchased Spark pack, Sparks already consumed may be deducted from any discretionary refund. Unused purchased Sparks will be refunded or credited if we permanently withdraw the managed cloud service. Monthly Sparks included with a subscription are part of that plan and are not separately refundable.

Nothing in this section affects mandatory rights. In the UK, digital content must meet the standards in the Consumer Rights Act 2015, including being of satisfactory quality, fit for a disclosed purpose and as described. Depending on the problem, you may have a right to repair, replacement, price reduction or refund. Equivalent mandatory protections where you live also continue to apply.

13. Availability, updates and changes

We may update the app for security, compatibility, legal, provider or product reasons. Updates can change features, models, voices, companion behaviour, system requirements or local file formats. We may retire a managed provider or feature, but will give reasonable notice where practical if the change materially reduces a paid ongoing service.

Cloud services depend on third parties and are not guaranteed to be uninterrupted. Local use may continue without the managed service, subject to compatible hardware, software and licence state. We do not promise that every current model or feature will remain available indefinitely.

14. Your device and data

You are responsible for a compatible Windows 11 computer, sufficient storage and memory, internet access for network features, and reasonable device security. Keep backups of local content you need. Reset, uninstall, disk failure, malware, another user of the PC or a future incompatible change can cause local data loss.

We cannot recover local-only conversations, memories, custom personas or media that were never sent to us.

15. Suspension and termination

You may stop using and uninstall Asiden at any time. Subscription cancellation is handled separately under Section 12.

We may suspend or terminate access to managed services or a licence where reasonably necessary because of a serious or repeated breach, unlawful use, payment reversal, security risk, provider requirement or legal duty. Where appropriate, we will explain the reason and allow a reasonable opportunity to correct the issue. Immediate suspension may be necessary for child-safety, fraud, security or serious-harm risks.

On termination, the licence granted by these Terms ends to the extent stated in the termination notice. Sections intended to continue—such as ownership, accrued payment duties, liability and governing law—remain effective. Mandatory refund and consumer rights are unaffected.

16. Warranties and liability

We provide the Service with reasonable care and skill and do not exclude any warranty or remedy that law says cannot be excluded. Subject to that:

• AI output is probabilistic and we do not guarantee that it is accurate, suitable, safe or available for every purpose;
• we are not responsible for decisions made without reasonably checking generated content;
• we are not responsible for third-party content, providers or services outside our reasonable control; and
• early-access and free features are provided without a promise that every defect will be corrected.

We do not exclude or limit liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, breach of statutory consumer rights, or any other liability that cannot lawfully be limited.

For loss that can lawfully be limited, we are responsible only for loss that was a reasonably foreseeable result of our breach or failure to use reasonable care and skill. We are not responsible for business losses where you use a consumer licence for commercial purposes. Our aggregate liability for other claims relating to a paid consumer Service will not exceed the greater of the amount you paid for that Service in the 12 months before the event and any minimum remedy required by law.

17. Events outside reasonable control

We are not responsible for delay or failure caused by events outside our reasonable control, such as widespread internet or cloud-provider outages, power failure, cyberattack despite reasonable safeguards, changes imposed by an upstream provider, government action or natural disaster. This does not remove rights you have where a paid service is not supplied.

18. Changes to these Terms

We may update these Terms for new features, provider changes, security, legal requirements or clearer wording. We will post the new date and, for a material change affecting an ongoing paid service, provide reasonable notice in the app, by email where available, or on the website. If a material change requires fresh agreement, we will ask for it. Changes do not retrospectively remove rights that have already arisen.

19. General

If one provision is found unenforceable, the rest of these Terms continues to apply. A delay in enforcing a right is not a waiver. You may not transfer your licence or contract without our consent; we may transfer our rights and obligations as part of a genuine reorganisation or sale if this does not reduce your consumer rights.

These Terms, the Privacy Notice and the information shown at checkout form the agreement for the Service. They do not create rights for anyone other than you and Asiden Labs Ltd, except where applicable law provides otherwise.

20. Governing law and disputes

These Terms are governed by the law of England and Wales. The courts of England and Wales have non-exclusive jurisdiction. If you are a consumer living elsewhere, you also keep the mandatory protections of your home law and may be entitled to bring a claim in your local courts.

Please email [email protected] first so we can try to resolve a complaint. This does not prevent you from using a regulator, court or other dispute route available by law.

21. Contact

Questions about these Terms, cancellation or refunds: [email protected]

Asiden Labs Ltd · Company number 17312549 · 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.